Facebook loses 38% of market share in Azerbaijan in one year

In January, the share of Instagram on all platforms (computers, mobile devices, and tablets) in the social media market of Azerbaijan was 37.17%, Report informs, citing the Statcounter agency.

This is 0.53 percentage points more than the beginning of the year, and 14 percentage points more than a year ago.

The market share of Pinterest, which ranked second, decreased by 3.34 percentage points and increased by 5.52 to 19.99%, respectively.

The market share of Facebook in the next place increased by 0.98 percentage points and decreased by 11.25, respectively, and settled at 18.32%. Thus, in the last year, the social network has lost 38% of its market share.

The market share of the fourth-ranked YouTube increased by 1.62 percentage points and decreased by 8.19, making it 13.29%.

X closes the top five with a market share of 6.86%. The social network's market share decreased by 0.72 percentage points compared to the beginning of the year, and by 1.2 percentage points compared to the previous year.